What is Google Analytics (GA4) - Uses and Reports

What is Google Analytics 4

• GA 4 that builds on the foundation of the App + Web property.
• User Interface has changed in GA 4 compared with Universal Analytics.
• GA 4 will give us essential insights for the things which will happen in future.

Churn probability:

GA 4 uses Google’s advanced machine learning models to automatically alert us, there is significant trends in our data - like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take.

Better understanding of our customers:

Google simplified and re-organized reporting so we can instinctively find marketing insights based on the part of the customer journey we’re interested in.

Engagement and Retention reports:

We can see what channels are driving new customers in the user acquisition report, then use the engagement and retention reports to understand the actions these customers take, and whether they stick around, after converting.

We can able to see the user activities in the last 30 minutes

Search Bar:

GA 4 gives the information for our questions by the help of machine leaning.

Real Time Report:

GA 4 providing detailed real time user report than the universal analytics

Analysis HUB:

GA 4 give us Analysis idea that, they give bunch of reports and techniques we can use for analysis.

Admin Screen:

In the universal Analytics, we can see there tab window such as, Account, property and View. But, In the GA 4, we only have Account and Property window. We can use Property Setting, for modify or enable some features.